for Promomed

Update: 06.05.2023

Last week: 21 week 2023 (22.05.2023 - 28.05.2023)

Last full month: April 2023

BRAND PORTFOLIO PERFORMANCE

One-pager

Time period	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO
WoW	6 047	-12.9%	8.4%	-0.7	11 198 400	-13.4%	7.1%	-0.7	-5.1%
MoM	29 949	2.4%	8.8%	0.5	54 959 935	5.1%	7.4%	0.4	-3.0%
YTD	125 270	37.7%	8.7%	2.5	227 177 487	37.1%	7.3%	2.1	-1.6%
MAT	280 125	72.0%	8.2%	2.7	512 184 821	80.7%	7.0%	2.4	15.4%
BRAINMAX
WoW	863	-3.8%	100.0%	0	2 840 325	-1.5%	100.0%	0	-3.8%
MoM	3 633	3.4%	100.0%	0	12 317 874	3.8%	100.0%	0	3.4%
YTD	15 107	Inf	100.0%	NA	50 927 892	Inf	100.0%	NA	NA
MAT	25 294	Inf	NA	NA	83 696 378	Inf	NA	NA	NA
GOLDLINE PLUS
WoW	19 674	-5.4%	46.3%	0.6	59 940 393	-4.9%	41.1%	0.8	-6.6%
MoM	84 447	3.9%	44.4%	1.2	260 075 181	6.3%	40.7%	0.8	1.0%
YTD	366 441	32.8%	43.3%	4.4	1 110 790 704	33.6%	39.2%	5.8	19.5%
MAT	767 630	55.8%	44.1%	6.1	2 259 103 801	53.7%	39.1%	7.3	34.2%
MODELAX-N
WoW	23 963	-1.1%	20.2%	-0.1	7 441 810	-1.4%	11.3%	-0.1	-0.5%
MoM	101 134	1.5%	19.4%	0.6	31 290 998	1.5%	10.8%	0.2	-1.5%
YTD	439 311	534.0%	18.3%	15.6	137 869 745	479.0%	10.3%	8.8	-4.8%
MAT	731 399	955.5%	13.6%	12.4	236 499 391	893.2%	7.8%	7.1	-6.4%
REDUXIN
WoW	13 679	-10.3%	32.2%	-1.3	60 284 157	-9.7%	41.3%	-1.4	-6.6%
MoM	63 468	-3.7%	33.3%	-1.6	261 511 452	3.1%	40.9%	-0.4	1.0%
YTD	289 355	1.7%	34.2%	-6	1 199 251 926	-5.3%	42.4%	-8.6	19.5%
MAT	606 743	10.5%	34.8%	-7.5	2 506 795 934	-0.1%	43.4%	-10.9	34.2%
REDUXIN FORTE
WoW	3 454	-2.6%	8.1%	0.3	12 917 507	-2.4%	8.9%	0.4	-6.6%
MoM	15 588	6.2%	8.2%	0.4	59 053 792	6.7%	9.2%	0.2	1.0%
YTD	67 102	31.7%	7.9%	0.7	250 650 957	31.8%	8.9%	1.2	19.5%
MAT	134 833	42.7%	7.7%	0.5	510 584 846	53.1%	8.8%	1.6	34.2%

YTD

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	125 270	37.7%	8.7%	2.5	227 177 487	37.1%	7.3%	2.1	-1.6%
BRAINMAX	15 107	Inf	100.0%	NA	50 927 892	Inf	100.0%	NA	NA
GOLDLINE PLUS	366 441	32.8%	43.3%	4.4	1 110 790 704	33.6%	39.2%	5.8	19.5%
MODELAX-N	439 311	534.0%	18.3%	15.6	137 869 745	479.0%	10.3%	8.8	-4.8%
REDUXIN CAPS	289 355	1.7%	34.2%	-6	1 199 251 926	-5.3%	42.4%	-8.6	19.5%
REDUXIN FORTE	67 102	31.7%	7.9%	0.7	250 650 957	31.8%	8.9%	1.2	19.5%

MAT

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	280 125	72.0%	8.2%	2.7	512 184 821	80.7%	7.0%	2.4	15.4%
BRAINMAX	25 294	Inf	NA	NA	83 696 378	Inf	NA	NA	NA
GOLDLINE PLUS	767 630	55.8%	44.1%	6.1	2 259 103 801	53.7%	39.1%	7.3	34.2%
MODELAX-N	731 399	955.5%	13.6%	12.4	236 499 391	893.2%	7.8%	7.1	-6.4%
REDUXIN CAPS	606 743	10.5%	34.8%	-7.5	2 506 795 934	-0.1%	43.4%	-10.9	34.2%
REDUXIN FORTE	134 833	42.7%	7.7%	0.5	510 584 846	53.1%	8.8%	1.6	34.2%

WoW

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	6 047	-12.9%	8.4%	-0.7	11 198 400	-13.4%	7.1%	-0.7	-5.1%
BRAINMAX	863	-3.8%	100.0%	0	2 840 325	-1.5%	100.0%	0	-3.8%
GOLDLINE PLUS	19 674	-5.4%	46.3%	0.6	59 940 393	-4.9%	41.1%	0.8	-6.6%
MODELAX-N	23 963	-1.1%	20.2%	-0.1	7 441 810	-1.4%	11.3%	-0.1	-0.5%
REDUXIN CAPS	13 679	-10.3%	32.2%	-1.3	60 284 157	-9.7%	41.3%	-1.4	-6.6%
REDUXIN FORTE	3 454	-2.6%	8.1%	0.3	12 917 507	-2.4%	8.9%	0.4	-6.6%

MoM

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	29 949	2.4%	8.8%	0.5	54 959 935	5.1%	7.4%	0.4	-3.0%
BRAINMAX	3 633	3.4%	100.0%	0	12 317 874	3.8%	100.0%	0	3.4%
GOLDLINE PLUS	84 447	3.9%	44.4%	1.2	260 075 181	6.3%	40.7%	0.8	1.0%
MODELAX-N	101 134	1.5%	19.4%	0.6	31 290 998	1.5%	10.8%	0.2	-1.5%
REDUXIN CAPS	63 468	-3.7%	33.3%	-1.6	261 511 452	3.1%	40.9%	-0.4	1.0%
REDUXIN FORTE	15 588	6.2%	8.2%	0.4	59 053 792	6.7%	9.2%	0.2	1.0%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

MODELAX-N

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MODELAX-N"

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

TRPS vs SALES (weekly)

Total Sales

## [1] "MODELAX-N"

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

MS OF COMPETITORS: LAXACTIVE DRUGS CATEGORY

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

AMBENE BIO

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "AMBENE BIO"

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

TRPS vs SALES (weekly)

Total Sales

## [1] "AMBENE BIO"

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

MS OF COMPETITORS: RX-CHONDROPROTECTORS (INJECTIONS)

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

REDUXIN

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN CAPS"

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN CAPS"

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "REDUXIN CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

REDUXIN FORTE

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN FORTE"

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #5

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN FORTE"

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #30"

SKU #5

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #60"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

GOLDLINE PLUS

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "GOLDLINE PLUS"

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "GOLDLINE PLUS"

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

BRAINMAX

BRAND VALUE & VOLUME DYNAMICS

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #3

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

SALES (weekly)

Total Sales

## [1] "BRAINMAX"

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #3

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца